KINETIC TYPOGRAPHY.
Wow. Haha... Never thought I'd be doing this. I've seen such videos online here and there a while back, but I didn't really take note of the fact that it's a technique called 'kinetic typography' or as others would call it, 'motion typography' or 'typo'.
I have to admit, I LOVE the idea and technique of making something that could be mundane on its own (moving text around here and there), into something amazingly eye-catching and attractive it that natural way.
Of course, after looking at the many examples on youtube and elsewhere, it's possible to do kinetic typography on basically anything from songs to president speeches to dialogues from movies and comedies. As long as it's the words that count and that's what you want to enhance (which are the messages embedded in the text), well then, you can do the whole kinetic typography thing on it! :)
I did some research on what I wanted to do, since the whole class rebelled on the idea of the president of NUS's speech. At first I thought it would be boring to do the speech and everything, but I realised that Dr. Julian was only trying to ease our burden and at the same time making it educational for us by giving us that short speech clip to do our typography on. Then, it's all fair plus we don't have to waste anymore time finding content to do typography on.
But you see, the moment this assignment was given to us, I've always wanted to do kinetic typography on some songs that I love and thought would look awesome. I immediately thought of some ideas that I would like to do already.
I thought about doing either 'Whatcha Say' by Jason Derulo or Danity Kane's 'Damaged' as both had really good beats and firm vocals in them that would look very good on typography. They were good choices in my opinion mainly cos it has not been done before (as far as I can tell, since I have yet to see versions of them on youtube).
There were songs that I thought of initially like 'Bad Romance' by Lady Gaga (like what we talked about jokingly in class), 'Down' by Jay Sean, and 'Fireflies' by Owl City. But they've all been done repeatedly by amateur designers like me, as part of school projects (so it seems).
I also thought about delving into a dialogue I particularly liked which was The Big Bang Theory's Lizard-Spock Expansion episode, where Sheldon explained to Raj about an improved version of Rock-Paper-Scissors, which is Rock-Paper-Scissors-Lizard-Spock. The dialogue is super fast and super funny, and I thought it could be a good choice as well.
I've thought about it... hard.... and then I thought about it some more.... Haish. What a tough decision. The feeling of freedom as opposed to staying true to NUS.... Which should I choose?
*ponder ponder ponder*
I made my decision. I am going to choose the option that could allow me to be most expressive and creative. I choose....
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